As part of the UX Boot Camp, I completed a capstone project based on a prompt of my choice. I chose to focus on a challenge I had personally experienced: finding and registering my children for summer camps. Since this process often felt overwhelming, I wanted to design a solution that could help other parents like myself.
This was a solo project, where I was responsible for the full design process, including research, user interviews, wireframing, usability testing, prototyping, and visual design.
As part of the UX Boot Camp, I completed a capstone project based on a prompt of my choice. I chose to focus on a challenge I had personally experienced: finding and registering my children for summer camps. Since this process often felt overwhelming, I wanted to design a solution that could help other parents like myself.
This was a solo project, where I was responsible for the full design process, including research, user interviews, wireframing, usability testing, prototyping, and visual design.
Background
Background
See the journey below or
See the journey below or
“I really do like how you have everything laid out, once you're in the summer camp page.”
Luke
Participant #4
“I really appreciates the app's simplicity and categorization.”
Sarah
Participant #1
Conclusion
CampQuest successfully addresses key usability challenges, resulting in a more intuitive and community-focused experience for parents. The thoughtful UX/UI design enhances user engagement, trust, and decision-making by making it easier to discover and evaluate local summer camps through real reviews and shared insights. This project highlights the impact of user-centered design in building meaningful tools that foster connection and empower families to make confident choices.
SOLUTION
Onboarding Screens
To ensure a smooth start, I designed a structured onboarding flow that guided users through the platform’s key features step by step.
Search
Arts & Crafts
Sport & Hobbies
Dance & Music
Outdoor & Overnight
Science & STEM
All Categories
Summer Camp Simplified: Your Guide to Easy Adventures
9:41
Explore
Maps
Lists
Me
Finding Camps
First time users can find camps base on categories provided or search for any specific camp. Then they can add any camps that they are interested in to their lists.
Find others profile and list
Parents can browse the app and explore the summer camps saved by other parents. They can view their friends' and others' profiles, if permitted, and check out their favorite lists.
Finding their FAvorite list
Users can view all their favorite summer camps in one place. They can also create separate bookmarks for different activities and/or children as needed
“I really do like how you have everything laid out, once you're in the summer camp page.”
Luke
Participant #4
“I really appreciates the app's simplicity and categorization.”
Sarah
Participant #1
Conclusion
CampQuest successfully addresses key usability challenges, resulting in a more intuitive and community-focused experience for parents. The thoughtful UX/UI design enhances user engagement, trust, and decision-making by making it easier to discover and evaluate local summer camps through real reviews and shared insights. This project highlights the impact of user-centered design in building meaningful tools that foster connection and empower families to make confident choices.
“I really do like how you have everything laid out, once you're in the summer camp page.”
Luke
Participant #4
“I really appreciates the app's simplicity and categorization.”
Sarah
Participant #1
Conclusion
CampQuest successfully addresses key usability challenges, resulting in a more intuitive and community-focused experience for parents. The thoughtful UX/UI design enhances user engagement, trust, and decision-making by making it easier to discover and evaluate local summer camps through real reviews and shared insights. This project highlights the impact of user-centered design in building meaningful tools that foster connection and empower families to make confident choices.
As part of the UX Boot Camp, I completed a capstone project based on a prompt of my choice. I chose to focus on a challenge I had personally experienced: finding and registering my children for summer camps. Since this process often felt overwhelming, I wanted to design a solution that could help other parents like myself.
This was a solo project, where I was responsible for the full design process, including research, user interviews, wireframing, usability testing, prototyping, and visual design.
Background
See the journey below or
Since this was a relatively new approach to an old problem, I wanted to explore whether any other platforms were offering a solution to it.
Competitive Analysis
Activity Hero
ActivityHero is the only platform offering summer camps and classes, though its selection is limited.
Kidpass
KidPass, offers classes exclusively for residents of New York.
Outschool
Outschool provides a variety of online classes only, in categories such as art, music, and tutoring.
While online research provided some information, it lacked depth and relevant literature. To better tailor the product, I needed direct insights from parents facing the same challenges. I interviewed adults with children aged 4+, using a screener survey to ask about their kids' ages and summer camp experience.
How do users typically research summer camps?
Asking close friends
Using Google
Finding through Facebook
Paper Advertising
Field research
100 %
75 %
50 %
50 %
25 %
User Research
How do users save summer camps?
Phone Calendar
Paper Calendar
Screen shots
Taking note
75 %
25 %
25 %
50 %
25 %
Key finding 2: Difficulty Managing
Parents face challenges saving/bookmarking summer camps, using a mix of traditional and digital methods.
Key finding 3: Missing deadline
Parents concerns about registration time frames and missed deadlines.
Key Finding 1: Excessive Research
Parents struggle to find reliable information about summer camps, often spending excessive time reading reviews and asking other parents for recommendations.
Research Findings
Sara Smith
Age: 32 years old
Occupation: Work-from-home graphic designer
Location: Boston
Child: 5 yeas old son
Goals
Identify the best-fit summer camp for her son
Keep track of registration deadlines to ensure timely enrollment
Complete the registration process for the selected camp
Pains
Unsure which camp best fits her son's needs and her schedule
Overwhelmed by the number of available camp options
Stressed by the complexity of the registration process
Problem statement 1
Sarah needs to register her son for summer camp for the first time due to childcare needs during the summer break, but she is uncertainty about which camps will best suit her son and she fees overwhelmed with the process.
User Persona
Research revealed two parent personas: those with younger children, who often feel stressed and overwhelmed, and those with older children, who feel less overwhelmed but face different challenges.
Ravi Thomas
Age: 45 years old
Occupation: Physical assistance
Location: Athens, GA
Child: 10 and 12 years old
Problem statement 2
Ravi who has two children aged 10 and 12, needs to register them for summer camp as he does every summer break. However, he feels that there aren't enough camp options in his town and is hoping to get recommendations from other local parents.
Goals
Enroll his children in the same summer camps as the previous year.
Researching and inquiring about new camps
Pains
Limited summer camp options available in her town
No centralized or reliable source to discover new summer camps
Wastes significant time and energy researching new camps
High Priority recommendations
Fixing missing icons
Addressing hard-to-read icons
More icons with labels to minimize guesswork and enhance clarity.
Medium Priority recommendations
Privacy Concerns
Adding more information to the camp page
Adding filters to the list
Low Priority recommendations
Design preferences
The camp pictures
Adding more visuals
Tools
I conducted usability testing with five participants using Lookback, which allowed me to capture both screen activity and facial expressions for richer insights.
Measurements
During the sessions, I asked users to complete four key tasks and introduced a simple 0–1 scale to measure task completion. This helped to determine areas for improvement.
Priority
I then prioritized the feedback into high, medium, and low categories based on impact to guide the next steps with clarity.
Usability testing
